Beverly Hills schools propose naming rights for trees and benches to boost funding

Beverly Hills Unified School District (BHUSD) is set to enhance its community engagement and fundraising efforts following a recent board meeting on April 15, 2025. The board approved a new initiative to promote naming opportunities for trees, benches, and classrooms across the district, aiming to generate funds for educational programs and facilities.

The proposal includes options for community members to sponsor trees and benches for either 10 or 20 years, with pricing starting at $3,000 for a small tree and $2,500 for a segment of a concrete bench. Premium placements, such as trees in high-visibility areas, will incur an additional 20% fee. This initiative is designed to not only beautify the school grounds but also to create lasting legacies for families and alumni.

In addition to trees and benches, the board discussed naming rights for classrooms, with a proposed price of $25,000 for 25 years. However, concerns were raised about the potential impact on students, particularly regarding the visibility of family names in classrooms. The board agreed to revisit this topic to ensure that any naming opportunities do not create undue pressure or anxiety for students.

The board also explored the possibility of corporate naming rights, which would allow businesses to sponsor specific facilities or programs. While there was enthusiasm for the potential funding this could bring, members expressed caution about maintaining the district's values and aesthetics. A case-by-case review process for corporate sponsorships was suggested to ensure alignment with educational goals.

Looking ahead, the board plans to finalize pricing and details for these naming opportunities by the end of the month, with the goal of launching the initiative in time for graduation. This proactive approach aims to engage the community and alumni, encouraging them to contribute to the district's growth and success.

Overall, the discussions at the BHUSD board meeting reflect a commitment to enhancing educational resources while fostering community involvement and support. The board's decisions are expected to have a positive impact on the district's funding and community relations in the coming years.