Chamber rep Dan reports staff growth and digital-engagement gains

Dan, a new chamber staff member, briefed the committee on Chamber activity and marketing outreach. He said the office is now fully staffed and that the chamber saw strong recent gains in social-media metrics: the chamber reported a 14.2% shortfall against a 15% engagement goal but noted a 202% increase in engagement in the 28 days since Dan came on board. "We've been able to increase that 202% in the last 28 days," he said.

Dan said the chamber had about 80 tickets sold for the Sip-and-Scroll event at the time of his update and that digital ad sets (e.g., a $100 ad set reaching roughly 5,000 people) were being used to drive ticket sales. He encouraged committee members to share business contacts for future chamber outreach and said he wants to hear from local owners about how the chamber can better serve them.