Commission approves Holiday Inn/Express sign package with requested brick base and landscape plan
Summary
Staff said wall signs meet area limits but asked for a more substantial ground sign base and a landscape plan; applicant revised the design to an aluminum cabinet, acrylic letters and a brick base and the commission approved the package subject to administrative review of base/landscape details.
Planning staff reported the Holiday Inn/Express proposal includes two wall signs (just under 60 sq. ft. each) and a ground sign about 31.5 sq. ft., which together total just over 150 square feet — within the town‑center identification allowances for the building frontage. "The ground sign is about 31 and 0.5 square feet," staff said while reviewing the submission.
Staff's main concern centered on the ground sign cabinet and the absence of a landscape planting plan. Commissioners recommended a true brick base with a foundation and landscaping around the sign rather than a simple cabinet, citing durability and consistency with nearby town center design elements. The applicant updated the proposal to an aluminum cabinet with routed acrylic letters and added a brick base; the commission approved the sign package with a condition that the final base materials, foundation and landscape be approved administratively.
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