The Ad Hoc Committee on Professional Sports Recruitment and Retention convened on December 2, 2024, to discuss significant developments regarding the upcoming FIFA World Cup and the establishment of the International Broadcast Center (IBC) in Dallas.

Rosa Fleming, director for convention and event services, opened the meeting by highlighting the importance of these initiatives for the city. The committee received updates on the World Cup preparations, including the creation of a host city poster competition, which offers cash prizes to local artists. This initiative aims to enhance community engagement and promote Dallas as a vibrant host city.

Monica Paul, executive director of the Dallas Sports Commission, detailed plans for the FIFA Fan Festival at Fair Park, which will feature activities for 39 consecutive days, even on match rest days. The festival aims to create a welcoming atmosphere for international visitors while providing entertainment for local residents. Additionally, safety and security measures are being prioritized, with monthly planning meetings involving multiple cities to ensure a coordinated approach.

The committee also discussed the logistics of transportation for fans and teams, with a draft mobility plan expected by March 2025. This plan will focus on facilitating easy access to venues and the fan festival, ensuring a smooth experience for spectators.

A key highlight of the meeting was the announcement of the IBC at the Kay Bailey Hutchison Convention Center, which will serve as a hub for thousands of broadcast journalists during the World Cup. The city is finalizing a contract with FIFA, which includes necessary improvements to the convention center. This development is seen as a major opportunity for Dallas to enhance its global profile and create a lasting legacy.

The committee is set to seek city council approval for the IBC contract on December 11, marking a significant step forward in Dallas's preparations for the World Cup. As the city gears up for this prestigious event, officials are optimistic about the potential economic and cultural benefits it will bring to the region.