Sign Variance Request Sparks Debate Over Digital Advertising

The Municipality of Monroeville Zoning Hearing Board convened on December 7, 2024, to discuss a significant request from Ross Appliance for a dimensional variance related to their signage. The applicant, represented by Eric Friedel, seeks to install an electronic message center that exceeds the current maximum size limit set by local zoning regulations.

The proposed sign, located at 4221 Northern Pike in the Boulevard Zoning District, would measure 32 square feet, surpassing the allowable size of 24 square feet by 8 square feet. Friedel explained that the new digital sign would replace an existing manual reader board, which has been in use for an extended period. The upgrade aims to enhance visibility and communication for the business, allowing for more dynamic messaging.

During the meeting, board members raised questions about the existing sign's compliance with local codes. Friedel clarified that while the current sign is non-conforming, the new digital display would adhere to regulations concerning electronic message boards, which are distinct from static signage. He assured the board that the programming of the new sign would comply with municipal guidelines, including restrictions on animation and character height.

The board also discussed the traffic conditions on Northern Pike, noting that the area experiences significant vehicle flow, which could impact the visibility of the sign. Friedel emphasized that the clearer, more modern digital display would improve communication with potential customers.

No objections were raised from neighboring businesses regarding the proposed sign, and the applicant reported that no correspondence had been received in favor or against the variance request. The board's decision on the application will determine whether Ross Appliance can proceed with the installation of the new electronic message center, which is seen as a vital update for the business's visibility in a competitive market.