During a recent city council meeting, officials discussed potential future land uses in the North City area. Deputy Director of Community and Economic Development, Sandra Molina, presented options for development and highlighted some challenges the area faces.

The North City specific plan covers approximately 5,000 acres, with an extended plan adding another 1,100 acres. This area, located north of the I-10 freeway, is largely undeveloped. Molina noted that the original plan, adopted in 2009, aimed to accommodate a significant population increase in the Coachella Valley, which was expected to grow from 400,000 to 1 million residents. However, this growth did not occur as anticipated.

The city council recognized the need to adapt to changing market conditions and approved a resolution in 2022. This resolution allows for alternative high-quality developments that were not originally considered in the specific plans. The council is now open to proposals that create diverse business opportunities, enhance city revenues, and improve infrastructure.

Bluefern Development has approached the city with plans to develop about 570 acres in North City. They presented two high-level concept plans that include up to 2,700 residential units, along with parks and infrastructure improvements. However, these concepts do not fully align with the goals set out in the economic development resolution.

The city council is now tasked with reviewing these preliminary concepts and providing feedback to guide future development applications. Additionally, discussions will focus on negotiating affordable housing as part of any amendments to the specific plan. This meeting marks a significant step in shaping the future of North City and addressing the evolving needs of the community.