A government meeting discussed the approval of a third wall sign for a new building at 789 Armed Forces Drive, known as Great North Commons. The site is currently under construction and is located in the Stadium Expo Business District, which allows for such signage with special approval.
During the meeting, Aaron, a representative, presented an elevation of the proposed sign. He explained that the code permits two wall signs by right, but a third requires approval from the site plan review committee, the plan commission, and the village board. The area is surrounded by notable landmarks, including the Resch Center and Lambeau Field.
Village staff recommended approval of the third wall sign, provided that it is shielded to prevent glare into the windows of the nearby Quality Inn Hotel. Aaron assured that any complaints from hotel guests would be handled internally first, aiming for a mutually beneficial solution.
The sign will be internally lit, and the board members expressed confidence that it would not cause major issues. After a brief discussion, the board voted unanimously in favor of the sign. The motion to approve the third wall sign was carried, allowing the project to move forward.