During a recent government meeting, representatives from Project GROWS presented an overview of the Waynesboro Farmers Market, highlighting its significant growth and impact on the local community since the organization took over management in 2015. Executive Director Clara Metzler, along with her team, emphasized the market's evolution from a simple venue for purchasing produce to a vital resource that addresses food insecurity, promotes local businesses, and fosters community engagement.

Metzler reported that market sales have surged by 950% since 2015, driven by initiatives aimed at increasing access to fresh, local food for all residents. The market now supports over 35 small farms and businesses, contributing more than $200,000 in sales annually, with 75% of that coming from local agricultural purchases. The farmers market has also become a catalyst for economic activity, attracting over 600 customers weekly and encouraging them to shop at other downtown businesses.

Key programs introduced by Project GROWS include the Kids Box program, which provides vouchers for children to purchase fresh fruits and vegetables, and the SNAP in Virginia Fresh Match program, allowing EBT card users to double their spending at the market. These initiatives have significantly increased participation from low-income households, with one in eight purchases made by these families.

The presentation underscored the market's role in combating local health issues, with alarming statistics revealing that one in four residents struggles to access affordable fresh produce, and nearly one in six lives in poverty. The organization aims to continue expanding its outreach and support for vulnerable populations while fostering a sustainable local food system.

Looking ahead, Project GROWS expressed a commitment to enhancing the market's offerings and ensuring its sustainability as a community resource. The council was thanked for its ongoing support, which has been crucial in maintaining the market's presence in Constitution Park. The meeting concluded with a shared vision for the future, emphasizing the importance of collaboration to strengthen the Waynesboro Farmers Market as a cornerstone of the community.