Chickasaw Nation launches vibrant Horizons District in Oklahoma City

During a recent government meeting, officials provided an update on the development of the Horizons District in Oklahoma City, a new tourism initiative spearheaded by the Chickasaw Nation. Paige Shepherd, the director of tourism for the Chickasaw Nation, outlined the district's strategic vision, which aims to create a vibrant and immersive cultural experience along the Oklahoma River.

The Horizons District is defined by specific geographical boundaries: Interstate 35 to the west, First Americans Boulevard to the east, the river to the north, and railroad tracks to the south. Currently, the First Americans Museum is the only operational attraction in the area, with plans for the Exhibit C Gallery to relocate from Bricktown to the Horizons District in the spring.

Shepherd emphasized that the Horizons District is a self-funded initiative, distinct from other tax districts in Oklahoma City. The Chickasaw Nation and the First Americans Museum are the primary partners in this venture. The district aims to establish itself as a world-renowned destination, focusing on cultural education and entertainment, with a mission to foster connections among visitors and celebrate diverse histories.

The branding strategy for the Horizons District includes a color palette inspired by Oklahoma sunsets and a logo that reflects a multilayered horizon. The district plans to enhance its online presence and social media engagement to promote events and opportunities.

Chad Claiborne, representing the Chickasaw Nation for the Ocana project, highlighted that Ocana will serve as an entertainment anchor within the Horizons District. He noted the importance of creating memorable experiences through thoughtful selections of products and partnerships, including local and boutique brands.

The meeting underscored the collaborative efforts between the Chickasaw Nation and local stakeholders to position the Horizons District as a premier destination, aiming to attract visitors and enhance the cultural landscape of Oklahoma City.