In a recent government meeting, officials discussed a comprehensive signage proposal aimed at revitalizing a long-established shopping center, which has been in operation since 1954. The site, covering over 23 acres, is undergoing significant renovations, including the addition of a new 200-unit residential project and extensive facade upgrades approved in 2021 and 2023.

The proposal includes the installation of four new signs, 24 facade signs, three directory signs, and one identification sign, all designed to enhance the visual appeal and functionality of the shopping center. The application seeks relief for signage that exceeds the standard regulations, specifically requesting over 35% of store frontage for facade signs and directory signs ranging from 27 to 96 square feet, while the ordinance permits only 8 square feet.

The discussions highlighted the importance of cohesive and aesthetically pleasing signage to improve wayfinding and safety for shoppers, particularly given the complex layout of the shopping center, where many tenants are not easily visible. The identification signs are proposed to be internally lit, with only the letters illuminated, to maintain a clean and attractive appearance.

Board members expressed support for the facade sign variances, acknowledging the need for a modernized look to attract customers and enhance the shopping experience. However, concerns were raised regarding the potential implications of granting variances for directory and identification signs, particularly in relation to existing zoning regulations.

The meeting underscored the ongoing efforts to adapt the shopping center to meet contemporary retail demands, with officials emphasizing that the proposed signage changes align with the municipality's master plan to create a thriving commercial hub for the growing residential community. The board is expected to deliberate further on the proposal, weighing the benefits of revitalization against the need to adhere to established zoning laws.