Controversy Erupts Over Historic Signage Modifications

November 19, 2024 | Land Preservation Commission, New York City Board & Committees, New York City, New York County, New York


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Controversy Erupts Over Historic Signage Modifications
In a recent government meeting, discussions centered around proposed modifications to the storefront and signage of a historic building located at 635-641 Sixth Avenue, formerly the Simpson Crawford and Simpson department store. The meeting highlighted the balance between modern updates and the preservation of historic elements.

The proposal includes the removal of non-historic doors and the installation of new show windows and bulkheads, ensuring that no historic materials will be affected. The design aims for consistency across various storefronts, with most modern storefronts receiving awnings to maintain a cohesive aesthetic.

Commissioners raised concerns regarding the proposed signage, particularly the installation of banners and blade signs that could potentially damage the building's granite and limestone facades. Community Board 4 expressed support for the overall modifications but opposed the surface-mounted signage, citing the risk of irreversible damage to the historic fabric. They recommended using existing flagpoles for signage instead.

Public testimony included voices from local advocacy groups, such as Save Chelsea and the Victorian Society in New York, both of which echoed concerns about the potential harm to the building's elegant stonework. They urged for a reconsideration of the signage plan to align with preservation guidelines and protect the building's historic integrity.

The meeting concluded with a commitment to further evaluate the signage strategy, emphasizing the need for a solution that respects the building's historical significance while accommodating modern visibility needs for visitors. The discussions reflect ongoing efforts to navigate the complexities of urban development and historic preservation in New York City.

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