Controversial roof sign proposal sparks heated debate

November 22, 2024 | City of Watertown, Codington County, South Dakota


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Controversial roof sign proposal sparks heated debate
In a recent government meeting, discussions centered around proposed signage for a property located in an R-3 multifamily residential district, designated for institutional use. The property, which encompasses approximately 14 acres, is seeking approval for a roof sign and an increase in wall sign area from the permitted 7.5% to 20%. This request aligns with signage allowances typically granted to C-3 highway commercial properties.

The proposed roof sign, intended to be placed over the stadium's entrance, aims to reflect the heritage of the existing Watertown stadium. The design features illuminated letters mounted on a canopy, with the intent to maintain aesthetic continuity with the community's historical elements. However, the board faced challenges regarding the legality of roof signs, which are currently prohibited in all zoning districts. Members expressed concerns about granting a variance for a sign type that is explicitly disallowed by city ordinance, questioning the board's authority to approve such an appeal.

In addition to the roof sign, the applicant also proposed a large, illuminated \"Watertown Arrows\" sign on the east side of the field house facility. This sign is designed to enhance community pride and visibility, particularly as it faces the local high school rather than residential areas. The board discussed the potential brightness of the sign and its operational hours, with suggestions that it could be illuminated more frequently than just during game nights.

The meeting highlighted the need for clarity in the city’s signage regulations, particularly regarding roof signs. While some board members expressed support for the project, they emphasized the importance of adhering to existing ordinances and suggested that any changes to allow roof signs should be addressed through formal amendments to the city code. The discussions underscored a broader conversation about balancing community heritage with regulatory compliance in urban planning.

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