In a recent government meeting, officials discussed the launch of a new initiative aimed at enhancing the tourism industry through a comprehensive service training program. Dubbed \"Service Edge Training,\" the program is designed to go beyond traditional customer service training by focusing on the psychological aspects of service, encouraging participants to consider the needs of others before their own.

The initiative will offer free training to businesses throughout the county, with the goal of fostering a more welcoming and attentive environment for tourists. Participants will have the opportunity to display a certification sticker or badge indicating their employees have completed the training, thereby promoting their commitment to exceptional service.

Inspired by a successful program in Northern Alabama, local officials aim to replicate its success without incurring the associated costs. The meeting highlighted the potential benefits of this program, not only in improving service quality but also in strengthening ties within the community and the tourism sector.

Additionally, plans were discussed for a \"Service Edge Champions Awards Banquet\" next year, where outstanding service experiences could be recognized and celebrated. This initiative is expected to further engage the community and enhance the overall tourism experience in the area.

Officials also mentioned collaboration with John Lewis' office to support the initiative, indicating a broader interest in promoting tourism through innovative training and community involvement. The meeting concluded with a report on the evolving role of experiences in tourism, underscoring the importance of adapting to changing visitor expectations.