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Marathon route change boosts participation and local economy

November 07, 2024 | Holladay, Salt Lake County, Utah


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Marathon route change boosts participation and local economy
During a recent government meeting, Daryl Phippen, co-producer of the Rebel Big Cottonwood Marathon and Half Marathon, provided an update on the event's success following a route change approved by the city council two years ago. The new course, which loops through Cottonwood Heights, has significantly boosted participation and local engagement.

Phippen reported that participation surged from 41,100 runners in 2022 to 51,100 in the most recent race, with 35% of participants traveling from out of state. Notably, 25% of these runners use the marathon as a qualifying event for the Boston Marathon, highlighting its importance in the running community.

The economic impact on the local area has also been substantial, with hotel bookings within city limits increasing by 50% since 2022. Additionally, the number of local residents participating in the race has risen by the same percentage, indicating a growing interest in the event among the community.

Phippen expressed gratitude for the support from city officials, particularly in designing a route that showcases the city's beauty while minimizing disruption for residents. The meeting underscored the marathon's role in promoting Cottonwood Heights as a destination for both runners and tourists.

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