CityPitch competition aims to revitalize struggling downtowns

November 08, 2024 | Fort Atkinson, Jefferson County, Wisconsin


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CityPitch competition aims to revitalize struggling downtowns
During a recent government meeting, Chief of Police provided an update on local traffic and ordinance violations, revealing a range of minor infractions primarily related to ATV and UTV operations. The report highlighted issues such as lack of safety permits, lighting and registration violations, and operating vehicles after hours. Notably, there were no serious offenses, such as OWI arrests, reported in the past six months, indicating a positive trend in community safety.

Council members expressed appreciation for the Chief's commitment to training and enforcement, emphasizing the importance of maintaining good behavior among residents to preserve the privileges granted for ATV and UTV use in local parks. The Chief reminded attendees that continued compliance is essential to avoid potential revocation of these privileges.

In a subsequent agenda item, Chotan Basu, a professor from UW Whitewater, introduced a project aimed at revitalizing local downtown areas through a competition called CityPitch. This initiative encourages community members to propose business ideas that could fill vacant storefronts. Basu explained that the program not only fosters entrepreneurship but also engages the community in the decision-making process, allowing residents to vote on their favorite proposals via a mobile app.

The CityPitch competition has seen varying levels of participation in other communities, with previous events yielding over 40 business ideas in Janesville and around 21 in Whitewater. The program aims to create sustainable business models that benefit the community long-term, rather than merely providing one-time funding to winners.

The council discussed the potential for funding the project, with a grant from the Community Foundation covering 50% of the costs, up to $16,000. The remaining funds would be sourced from the city’s lodging tax revenue. Council members expressed enthusiasm for the initiative, noting the importance of community involvement and collaboration with local landlords to maximize the program's impact.

Overall, the meeting underscored a commitment to community safety and economic development, with both the police department and local educational institutions playing pivotal roles in fostering a vibrant and engaged community.

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This article is based on a recent meeting—watch the full video and explore the complete transcript for deeper insights into the discussion.

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