CityPitch competition aims to revitalize struggling downtowns

This article was created by AI using a video recording of the meeting. It summarizes the key points discussed, but for full details and context, please refer to the video of the full meeting. Link to Full Meeting

The Fort Atkinson City Council meeting on November 7, 2024, highlighted a significant initiative aimed at revitalizing local businesses through a proposed CityPitch competition. This program, presented by UW Whitewater professor Chotan Basu and his student group Enactus, seeks to engage community members in generating innovative storefront ideas to combat the decline of downtown areas.

Basu emphasized the importance of community involvement, stating, "It's not just a competition. It's about the 6 to 7 other business plans that were written for the community that you can now try to get them involved." The competition would not only provide a platform for new business ideas but also foster a collaborative environment where existing businesses can thrive alongside newcomers.

The council expressed enthusiasm for the project, noting that it aligns with efforts to enhance tourism and economic development in Fort Atkinson. A grant from the Community Foundation has already been secured, covering 50% of the project costs, which could amount to $16,000. This funding, combined with the city's existing resources, positions the initiative for a successful launch.

Council members discussed the potential impact of the program, with one member highlighting the importance of community support to ensure its success. Basu noted that previous competitions in other cities have seen significant participation, with Janesville reporting over 40 business ideas submitted.

The timeline for the CityPitch competition is set to begin with community buy-in by the end of November, followed by workshops in early 2025. The council's commitment to this initiative signals a proactive approach to revitalizing Fort Atkinson's downtown and fostering a vibrant local economy.

Converted from Fort Atkinson City Council November 7, 2024 meeting on November 08, 2024
Link to Full Meeting