In a recent government meeting, Johnson City Mayor Todd Fowler proclaimed November 7, 2024, as the official start of the \"Shop Local Season,\" emphasizing the vital role small businesses play in the local economy. The proclamation highlights that small businesses contribute significantly to job creation, community identity, and economic sustainability, with approximately 68 cents of every dollar spent at local businesses remaining within the community.

Mayor Fowler urged residents to support local entrepreneurs, particularly during the holiday season, as this spending fosters economic stability and community pride. The meeting featured Kedron Bowen, owner of Fanatus 101, who echoed the mayor's sentiments, noting the importance of local shopping in strengthening community ties, especially in light of recent challenges faced by the region.

Discussions also revealed that small businesses account for about two-thirds of employment in the area, with 80% of the 2,600 business licenses in Washington County classified as small businesses. The local chamber of commerce is actively promoting small business startups, with a recent \"costarters\" class set to launch ten new businesses in Johnson City.

The meeting underscored a collective commitment to supporting local businesses, fostering an environment where entrepreneurship can thrive, and encouraging residents to prioritize local shopping over online alternatives.