a recent government meeting, discussions centered around the allocation of tourism promotion funds in Grand County, with significant concerns raised about the impact of reduced spending on local businesses and workers.

Committee members expressed frustration over the current handling of tourism promotion dollars, emphasizing that these funds should be strictly used for their intended purpose. The conversation highlighted a notable decline in promotional spending during the COVID-19 pandemic, which committee members attributed to an overwhelming influx of visitors in 2021. They noted that while spending has returned to pre-pandemic levels, the focus on broader tourism development, rather than just promotion, has led to a complex situation.

Laurie McFarland, a local business owner and member of the Grand County Bridal Council, provided a poignant testimony regarding the adverse effects of the county's current promotional strategy. She argued that the county's decision to halt advertising has led to a significant downturn in the local economy, affecting workers' incomes and job stability. McFarland pointed out that many workers are now forced to take on additional jobs to make ends meet, which detracts from family time and community involvement.

McFarland also criticized the narrative that business owners are solely motivated by profit, asserting that they play a crucial role in job creation and economic stability. She urged the Grand County Commission to adhere to state promotional spending laws, which would allow businesses to plan for sustainable growth.

The meeting concluded with a call for further discussion on the matter, as committee members and local stakeholders seek to address the challenges facing the tourism industry in Grand County. The ongoing debate underscores the delicate balance between promoting tourism and ensuring the well-being of local businesses and their employees.