Rockhaven faces staffing crisis amid nursing home challenges
November 15, 2024 | Rock County, Wisconsin
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Supervisor Homi raised concerns about the competitive landscape for nursing staff, noting that many nurses are opting for more lucrative positions in private home care settings, particularly under programs like the Medicaid-funded IRIS program, which allows for one-on-one care in home environments. This shift has not only reduced the number of residents in nursing homes but has also exacerbated staffing shortages at Rock Haven.
The discussion also touched on the need for improved marketing strategies to attract both residents and staff. Homi emphasized that Rock Haven, being one of the newest facilities in the area, has not effectively promoted its services compared to private competitors. The officials acknowledged the importance of digital marketing and social media in enhancing visibility and recruitment efforts.
Supervisor Schultz raised additional questions regarding staffing practices and the implications of admitting out-of-county residents, which could potentially strain resources. The officials noted that while Medicaid reimbursement rates have improved, a nuanced policy regarding out-of-county admissions may be necessary to balance the needs of local residents with operational sustainability.
Overall, the meeting underscored the urgent need for a comprehensive strategy to address staffing shortages, improve facility operations, and enhance marketing efforts to ensure Rock Haven can continue to serve its community effectively.
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