During a recent council meeting, city officials expressed enthusiasm for the upcoming Small Business Saturday, scheduled for November 25, 2023. The event aims to promote local businesses and encourage community support for independent retailers and restaurants in Milwaukee.

A representative highlighted the collaborative efforts of the business community to unite and enhance local commerce, emphasizing the importance of community involvement. The event will feature a special appearance by \"Millie,\" a character designed to engage shoppers and create a festive atmosphere. A dedicated website, businessofmilwaukee.com, will provide information on participating businesses and a map for shoppers.

Council members acknowledged the significance of Small Business Saturday, noting that last year’s proclamation lacked the involvement of the business community, which has now been rectified. They expressed gratitude for the hard work of local business owners, recognizing the challenges they face and the vital role they play in the local economy.

In addition to Small Business Saturday, the council discussed plans for December events, including the Christmas ships, aimed at enlivening downtown Milwaukee during the holiday season. The potential for a downtown decorating contest was also mentioned, although details remain unconfirmed.

The meeting concluded with a proclamation celebrating the contributions of small businesses to the local economy, highlighting their role in job creation and community development. According to the U.S. Small Business Administration, small businesses account for 99.7% of firms with paid employees and are responsible for 62.7% of net new jobs created since 1995. The council reiterated its commitment to supporting local businesses and fostering a vibrant community.