The New Smyrna Beach Area Visitors Bureau is gearing up to welcome visitors from White Plains, New York, following the introduction of new direct flights by Breeze Airways. This development is expected to significantly boost tourism in the region, which has been a focus for local officials aiming to attract more travelers from outside the drive market.

During a recent government meeting, representatives highlighted the economic impact of these new flights, emphasizing the importance of increasing visitor numbers to support local businesses. The bureau's efforts to promote the area include a robust marketing strategy that leverages social media, newsletters, and direct outreach to media and influencers in New York.

The bureau plans to host events in White Plains to showcase the attractions of New Smyrna Beach and the surrounding Volusia County, including culinary experiences and cultural events. Local officials noted that while the new flight does not land directly in New York City, its proximity—approximately 30 miles away—makes it accessible for travelers looking to explore both the city and the beach.

The meeting also touched on the diverse offerings of the Greater Daytona Beach area, with a focus on the culinary scene, which features acclaimed chefs and a variety of dining options. The bureau aims to highlight these unique experiences to entice visitors and enhance the region's appeal as a vacation destination.