City launches ambitious plan to revitalize historic building

October 30, 2024 | Marshfield, Wood County, Wisconsin


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City launches ambitious plan to revitalize historic building
In a recent government meeting, city officials outlined plans for the redevelopment of the Weingrenner Building, a historic site listed on the National and State Register of Historic Places. The city is actively seeking a developer through a Request for Qualifications (RFQ) process, aiming to transform the building into a vibrant space that aligns with the West Second Street District Plan.

The initiative comes as the city prepares for the relocation of the Winebrenner Company, which is expected to vacate the building by spring 2026. City officials emphasized the importance of proactive reuse planning to avoid the challenges associated with a vacant property, such as maintenance costs and security issues. They expressed optimism that a successful redevelopment could catalyze further investment in the district, enhancing both public and private interest.

Key objectives for the redevelopment include preserving the building's historic features, promoting walkability, and ensuring adequate parking for residents and visitors. Officials are particularly interested in proposals that would activate the ground floor with businesses or public spaces, fostering community engagement and enhancing the area's appeal.

During the meeting, officials encouraged input from the Community Development Authority (CDA) and the city council regarding the reuse objectives outlined in the RFQ. They highlighted the need for creative proposals that meet the city's goals while allowing flexibility for developers. One CDA commissioner raised the possibility of including a requirement for a percentage of affordable housing in any residential development, prompting further discussion on the project's social impact.

The city is poised to move forward with the RFQ process, aiming to select a developer who can effectively navigate the complexities of the project and contribute to the revitalization of the West Second Street District.

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