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Zoning Amendment Sparks Controversy Over Local Business Expansion

October 24, 2024 | Mount Pleasant, Racine County, Wisconsin


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Zoning Amendment Sparks Controversy Over Local Business Expansion
In a recent government meeting, the Village Board discussed a proposed zoning map amendment for a 2.184-acre property located at the intersection of Washington Boulevard, State Highway 20, and Renaissance Boulevard. The amendment seeks to change the zoning classification from C4 (general industrial) to C2 (neighborhood business) to facilitate the relocation and expansion of Urban Trend Salon Spa, which plans to rebrand as Beauty and Soul Salon and Wellness.

The proposal, submitted by Keller Incorporated on behalf of future owner Joanne Peterman, includes plans for a 5,000-square-foot salon and an additional 34,100 square feet for future tenant space. While the current C4 zoning allows for the proposed use, the applicants aim to reduce the intensity of the development and eliminate the requirement for a two-story structure.

During the meeting, board members expressed mixed opinions regarding the downzoning. Some members raised concerns about the implications of reducing the zoning classification from C4 to C2, arguing that such a significant downzone should not be taken lightly. They highlighted the importance of maximizing land use and questioned the reasons behind the property's long vacancy since the mid-2000s.

Supporters of the amendment pointed to the potential benefits of attracting a local business and revitalizing the area. They noted that the property has been underutilized for years and that any development would be an improvement over its current state. The staff recommended approval of the amendment, contingent upon the approval of the concurrent site plan.

Ultimately, the board voted 4 to 1 in favor of the zoning map amendment, signaling a step forward for Urban Trend Salon Spa's expansion plans. The next item on the agenda will address the site plan review for the same property, further detailing the proposed development.

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