In a recent government meeting, officials outlined a comprehensive contract aimed at enhancing tourism and supporting local businesses in Hawaii. The contract encompasses five key programs designed to promote responsible tourism, provide technical assistance, and ensure cultural integrity within the visitor industry.

The first program focuses on visitor education, which includes marketing efforts directed at tourists only after their arrival in Hawaii. This initiative aims to inform visitors about sustainable travel practices, such as supporting local businesses and respecting wildlife, particularly monk seals. A specific campaign for Maui was highlighted, encouraging visitors to explore certain areas while avoiding others.

The second program emphasizes technical assistance and capacity building for small businesses and community organizations. This includes foundational support in areas like accounting and staff training, as well as cohort-based programs aimed at developing community management plans to address tourism impacts and enhancing agritourism experiences.

The third initiative, known as Curator, is Hawaii's official quality assurance program for the visitor industry. Recognized globally for its comprehensive approach, Curator certifies businesses that meet standards in health, worker equity, environmental contributions, and community engagement.

Additionally, the contract includes a tour guide curriculum development program, which seeks to modernize and digitize training materials for tour guides, the first update since the 1990s. Lastly, the administration of partnership opportunities will fund community events that celebrate Hawaiian culture, with a focus on integrating cultural practices into the tourism experience.

Officials clarified that while they support various market areas, their role is distinct from that of the Hawaii Visitors and Convention Bureau (HVCB), emphasizing a broader commitment to all incoming visitors. Questions arose regarding the overlap with the Office of Hawaiian Affairs (OHA) in supporting native Hawaiian businesses, with assurances that while direct funding for these businesses is not provided, collaboration exists to ensure effective use of resources.

The meeting underscored the importance of aligning tourism efforts with community values and sustainable practices, as Hawaii continues to navigate the complexities of its tourism industry.