Confusion reigns over tourism management transition
October 24, 2024 | Senate Committee on Energy, Economic Development, and Tourism, Senate, Legislative , Hawaii
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One official expressed confusion over the necessity of a CEO for the HTA, questioning the overlap in duties and the effectiveness of the current structure. The discussion highlighted a perceived lack of clear communication regarding the focus areas of the HTA, particularly in relation to Hawaiian cultural representation at airports versus other critical tourism management aspects.
In response, HTA representatives acknowledged the concerns and noted that changes have been made in fiscal years 2025 and 2026 to enhance the authority of destination managers, which they believe will lead to more productive collaboration with other agencies. They emphasized a shift in focus towards marketing and on-island destination matters, which will be reflected in the upcoming budget.
The meeting also touched on the broader implications of tourism diversification, particularly in light of lessons learned from the COVID-19 pandemic. Officials underscored the importance of promoting a variety of cultural experiences and activities beyond traditional tourism, aiming to create a more sustainable and inclusive tourism model.
As the transition progresses, officials are committed to improving communication and ensuring that all stakeholders understand their roles in fostering a diversified and resilient tourism industry in Hawaii.
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