During a recent government meeting, discussions centered on the notable increase in the value of white fish, attributed primarily to a significant rise in harvest levels during 2022 and 2023. Participants highlighted that the harvest was markedly higher than in previous years, reaching levels not seen since 2014. This surge in supply, coupled with favorable market conditions, has contributed to the increased valuation of the fish.

One key speaker noted that they anticipate the trend will continue, with projections indicating further increases in value for the upcoming year. This optimism is bolstered by the establishment of a new processing plant in Sturgeon Bay, which has streamlined operations by purchasing large quantities of local herring and white fish. The plant's innovative use of fish byproducts, including the production of dog treats and fish oil for agricultural use, has proven successful, further enhancing the economic viability of the fishery.

Additionally, the processing facility is set to launch a new fish mincing program, aiming to process approximately £2,000,000 worth of herring into various products this fall. This initiative is expected to diversify the product offerings and increase the overall value of the fishery, benefiting local economies and stakeholders involved in the fishing industry.