Social media engagement skyrockets in Bethel Park
October 23, 2024 | Bethel Park SD, School Districts, Pennsylvania
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In a recent government meeting, officials highlighted significant growth in social media engagement, particularly on platforms like Facebook and Instagram, emphasizing the importance of digital outreach in connecting with the community.
As of now, the Bethel Park Facebook page boasts nearly 9,000 followers, a substantial increase from just under 2,000 in 2020. In the past 28 days alone, the page recorded over 42,000 post engagements, which include reactions, comments, and shares. Notably, there were no unfollows during this period, indicating strong community support and interest. The demographic data revealed that the majority of followers are women aged 35 to 54, with a notable number of visitors from outside the U.S., including Indonesia and Canada.
Instagram also showed impressive growth, with followers quadrupling over the last five years. The platform garnered 14,453 interactions in the past month, primarily from younger users aged 16 to 24, highlighting engagement from local high school students. The most popular posts included those related to the Homecoming events, which collectively attracted over 27,000 engagements.
On Twitter, the account has more than doubled its following, although there has been a general decline in user engagement across the platform. Meanwhile, YouTube views reached 2,700 in the last month, with the average viewer watching for over two minutes, indicating a preference for video content over traditional written communication.
The meeting also touched on the broader context of digital media consumption, comparing the earnings of prominent media figures with those of social media influencers. This comparison underscored a shift in audience attention, with platforms like TikTok and personalities such as Mr. Beast capturing significant viewer interest, particularly among younger demographics.
Overall, the meeting underscored the critical role of social media in community engagement and the need for continued investment in digital communication strategies to reach and resonate with diverse audiences.
As of now, the Bethel Park Facebook page boasts nearly 9,000 followers, a substantial increase from just under 2,000 in 2020. In the past 28 days alone, the page recorded over 42,000 post engagements, which include reactions, comments, and shares. Notably, there were no unfollows during this period, indicating strong community support and interest. The demographic data revealed that the majority of followers are women aged 35 to 54, with a notable number of visitors from outside the U.S., including Indonesia and Canada.
Instagram also showed impressive growth, with followers quadrupling over the last five years. The platform garnered 14,453 interactions in the past month, primarily from younger users aged 16 to 24, highlighting engagement from local high school students. The most popular posts included those related to the Homecoming events, which collectively attracted over 27,000 engagements.
On Twitter, the account has more than doubled its following, although there has been a general decline in user engagement across the platform. Meanwhile, YouTube views reached 2,700 in the last month, with the average viewer watching for over two minutes, indicating a preference for video content over traditional written communication.
The meeting also touched on the broader context of digital media consumption, comparing the earnings of prominent media figures with those of social media influencers. This comparison underscored a shift in audience attention, with platforms like TikTok and personalities such as Mr. Beast capturing significant viewer interest, particularly among younger demographics.
Overall, the meeting underscored the critical role of social media in community engagement and the need for continued investment in digital communication strategies to reach and resonate with diverse audiences.
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