Boeing CEO Kelly Ortberg addressed the company's ongoing challenges during a recent meeting, emphasizing the need for a significant cultural shift within the organization. Since taking the helm in August, Ortberg has acknowledged that trust in the company has \"eroded\" and expressed a commitment to restoring its reputation. He highlighted that the current situation is not about losing market support for Boeing's products, as demand remains strong, but rather about the company's ability to meet that demand effectively.

Ortberg's remarks come in the wake of a union vote and amid ongoing labor disputes that have led to a strike costing the company an estimated $1 billion per month. The union is looking to the Biden administration, particularly acting Labor Secretary Julie Su, to help facilitate negotiations and bring workers back to the table.

As Boeing reevaluates its core values, Ortberg stressed that the necessary cultural change must extend beyond superficial measures, aiming to fundamentally guide the company's behavior moving forward. The urgency of the situation underscores the critical need for Boeing to align its workforce and operations to fulfill the high demand for its aircraft.