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School District Revamps Crisis Communication Strategy for Safety

October 03, 2024 | GRAIN VALLEY R-V, School Districts, Missouri


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School District Revamps Crisis Communication Strategy for Safety
In a recent government meeting, officials discussed significant updates to the district's communications plan, particularly in the context of crisis management. Following a communications planning workshop with the Missouri School of Public Relations, the team identified three key updates aimed at enhancing their emergency response capabilities.

Firstly, the district has established three primary goals for the year, now accompanied by an evaluation system to measure progress. This addition aims to provide a structured reflection on the effectiveness of their strategies by the end of the school year.

Secondly, the plan includes a refined approach to crisis communication. Officials have developed pre-drafted emergency messages that can be quickly deployed during crises, adapting their communication tools from the previous system to a new platform called ParentSquare. This platform allows for varied communication modes, including urgent alerts and daily summaries, ensuring timely and accurate information dissemination.

Lastly, the meeting highlighted the ongoing efforts to consolidate multiple emergency response plans into a single, comprehensive Emergency Operations Plan (EOP). This initiative aims to streamline training and coordination among staff, as previous separate plans proved inefficient. The district is currently in the process of transitioning to an electronic version of the EOP, which will be supported by a new app developed in collaboration with safety officials.

The board also emphasized the importance of conducting tabletop exercises to prepare for potential crises, a practice that has been sought after for over a year. The district's safety committee is actively working on integrating technology into their crisis response, including empowering staff to initiate lockdowns through a dedicated app.

As the district moves forward, officials are committed to refining their emergency protocols and enhancing communication strategies, with a comprehensive update scheduled for the board's November meeting.

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Scribe from Workplace AI
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