Inglewood's Downtown Development Authority (DDA) is poised for significant growth and revitalization in 2025, as outlined in a recent government meeting. Executive Director Hillary Portel presented an ambitious budget proposal of over $1.3 million aimed at enhancing the downtown area, which includes shared funding with various city departments.

Portel emphasized the importance of maintaining a strong sense of community and quality of life, which she believes are key to attracting new businesses and residents. The DDA has reported a surge in local business relocations, with ten new businesses moving to the South Broadway area in just nine months, highlighting the area's growing appeal.

The proposed budget focuses on several key initiatives, including marketing efforts to promote downtown Inglewood as a vibrant place to live and work, and supplementary maintenance programs to keep public spaces clean and welcoming. Notably, the DDA plans to invest in public space enhancements and mobility improvements, including a pilot project for a Festival Street in collaboration with Swallow Hill Music.

Portel also discussed the DDA's funding structure, which relies on sales and property tax increments generated within the downtown district. This financial model allows for reinvestment in local projects without raising taxes for residents. The DDA is currently navigating challenges related to property tax assessments, but recent legislative changes are expected to provide more stability for future planning.

The meeting concluded with a commitment from the DDA to continue fostering partnerships with local businesses and community organizations, ensuring that Inglewood remains a welcoming and attractive destination for both residents and visitors. The council expressed support for the DDA's initiatives, looking forward to the positive impact these projects will have on the community in the coming years.