In a recent city council meeting, Northglenn officials addressed growing community concerns regarding the CGI Community Showcase banner program, which has faced significant backlash from residents. The program, intended to provide local businesses with advertising opportunities, has been criticized for its perceived commercialization and lack of aesthetic appeal, with many residents feeling it detracts from the city's small-town charm.

Council members discussed various options to address the situation, including the potential removal of the banners, which would incur costs estimated at $45,000 for a year of advertising, plus an additional $16,000 for printing new banners. The council is considering whether to honor the existing advertising agreements or to terminate the program altogether, with some members advocating for a complete removal of the banners due to the overwhelming negative feedback from the community.

Concerns were raised about the vetting process for businesses featured on the banners, with some members questioning the appropriateness of certain advertisements, such as those from a tattoo shop and a marijuana dispensary, which do not align with the intended values of the banners. The council acknowledged that the program's rollout lacked sufficient communication and oversight, leading to dissatisfaction among residents.

Several council members expressed a desire to maintain a banner program that reflects the community's values and identity, suggesting a more thoughtful approach to future designs and placements. The discussion highlighted the need for a cohesive branding strategy that resonates with Northglenn's character, rather than a haphazard collection of advertisements.

As the council deliberates on the best course of action, the sentiment among members leans towards removing the current banners and developing a new program that better represents the community's spirit and priorities. The outcome of this meeting underscores the importance of community engagement and the need for city officials to align their initiatives with the values and expectations of residents.