In a recent government meeting, officials engaged in a heated discussion regarding a proposal for large LED screens on the Prince Street facade of a building, specifically for the retailer Aritzia. Concerns were raised about the size and visual impact of the proposed screens, which some members described as creating a \"massive wall\" effect, measuring 25 feet long and 12 feet high. Critics argued that the screens would detract from the building's aesthetic and historic value, with one member suggesting that the screens should be designed to fit within the window frames, akin to a picture, rather than overwhelming the facade.

The conversation also touched on the brightness of the screens, with worries that they could emit excessive lumens, leading to light pollution in the area. There was a consensus among several members that noise pollution should also be regulated, as it has become a growing concern in urban environments.

Some officials expressed frustration with the current regulations that allow for LED signage to be approved at the staff level, arguing that this undermines the integrity of historic districts. A proposal was made to limit the number of screens to one per facade and to ensure that they adhere to existing size restrictions. However, there was a divide among members on whether to outright reject the proposal or to suggest modifications.

Ultimately, the meeting concluded with a call for a vote on the proposal, with many advocating for a rejection to prompt Aritzia to return with a more acceptable plan. The discussions highlighted ongoing tensions between modern advertising needs and the preservation of historic architectural integrity in the city.