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City residents rally against unlimited digital signage plan

October 17, 2024 | Planning Commission , Reno, Washoe County, Nevada


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City residents rally against unlimited digital signage plan
During a recent government meeting, community members voiced their concerns regarding proposed changes to signage regulations in downtown Reno. The discussions centered around item number 51, which seeks to expand the use of digital signs and allow unlimited signage for businesses in the area.

Two residents, Kathleen Bohall and Sloane McDonald, expressed their strong opposition to the proposed changes. Bohall emphasized that the introduction of digital signage would detract from the city's aesthetic appeal, stating, \"I feel like our city is not very attractive, and that would only make it worse.\" McDonald echoed these sentiments, arguing that unlimited signage could compromise the unique character of Reno. She remarked, \"If I wanted to live in Las Vegas, I would live in Las Vegas,\" highlighting her desire for Reno to maintain its distinctiveness through more conservative signage regulations.

The meeting included a call for public input, with participants encouraged to share their views on the matter. As the city considers these changes, the feedback from residents like Bohall and McDonald underscores a significant community concern about preserving the visual integrity of downtown Reno amidst evolving business advertising needs.

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