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City considers easing massage therapy regulations to boost business

October 16, 2024 | West Allis, Milwaukee County, Wisconsin


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City considers easing massage therapy regulations to boost business
During a recent government meeting, discussions centered around two key public hearings that could significantly impact local zoning regulations and taxation in West Allis.

The first public hearing addressed the potential sale of a property currently classified as a non-taxable entity. A representative highlighted the opportunity to convert this property into a taxable entity, which could help alleviate the tax burden on residents. The comments underscored the importance of exploring all options to enhance the financial landscape for the community.

The second public hearing focused on an ordinance proposing to change the classification of massage therapy services from a conditional use to a limited use within the city's zoning code. This change aims to streamline the process for massage therapy businesses by eliminating the public hearing requirement that currently accompanies conditional use permits.

Under the proposed ordinance, massage therapy operations would still be subject to specific conditions, including state licensing, maintenance of customer appointment records, and 24-hour video surveillance in public access areas. While the transition to limited use is designed to expedite occupancy for businesses, officials emphasized that the existing safety and operational standards would remain intact.

The meeting concluded with a call for further comments, indicating ongoing community engagement in the decision-making process. The proposed changes reflect a broader effort to balance economic development with regulatory oversight in West Allis.

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