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City unveils ambitious plans for tourism and recreation expansion

October 17, 2024 | Flagler County, Florida

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City unveils ambitious plans for tourism and recreation expansion
In a recent government meeting, officials highlighted several key initiatives aimed at enhancing community engagement and promoting local tourism. Among the most notable projects is the reimagining of the visitor guide and other print materials, which are currently in the early stages of development. The new design will integrate a cohesive look across various brochures, with a focus on appealing to diverse demographics, including couples.

The meeting also revealed the completion of the fiscal year 2025 media plan, which encompasses a balanced approach to both digital and traditional media advertising. This plan continues the successful \"Trails, Tides, and Laid Back Vibes\" campaign launched over the summer, with adjustments planned to align with seasonal changes and visitor demographics.

In addition to tourism initiatives, the City of Palm Coast presented its first project impact report, a requirement for capital project funding related to the Southern Recreation Center's expansion. The report detailed the center's activities since its opening, noting nearly 5,000 room nights generated from events held there, showcasing its economic impact on the community.

Furthermore, the meeting included updates on outreach efforts, including a presentation to the Marine Land Council, which marked a new approach to community engagement. The Eco Discovery Center also hosted a partner informational meeting that attracted around 80 attendees, indicating strong interest in collaboration and partnership opportunities.

Overall, the meeting underscored a commitment to fostering community development and enhancing the region's appeal as a tourist destination, while also ensuring effective communication and collaboration with local stakeholders.

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