In a recent government meeting, council members engaged in a heated discussion regarding the allocation of tourism funds, particularly focusing on the proposed doubling of the advertising budget to $4 million. Concerns were raised about whether these funds could be better utilized for enhancing community safety through private security services, especially in areas beyond the downtown district.
One council member expressed apprehension about the significant increase in the advertising budget, suggesting that the $22 million in tourism dollars could be more effectively spent on security measures to protect both residents and visitors. The member highlighted the need for private security along the SIRIS Road Corridor, emphasizing that tourism dollars should not solely benefit the downtown area but should also address safety concerns throughout the community.
The discussion revealed a split in opinion among council members. While some supported the idea of investing in security services, others argued for the necessity of marketing to sustain tourism revenue. It was noted that the lodgers tax, which generates funds primarily from accommodations, does not cover other tourist-related expenditures, such as grocery shopping by visitors.
Another council member suggested using part of the tourism budget to enhance outreach efforts, particularly towards neighboring Mexico, and to improve the accessibility of the city’s website. This proposal aimed to attract a broader range of tourists while also addressing security concerns.
The meeting concluded with a vote that passed the motion to continue discussions on the budget, indicating a willingness among council members to explore both advertising and security investments. The dialogue underscored the ongoing challenge of balancing tourism promotion with public safety in the community.