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US lawmakers call for urgent action on food marketing to kids

September 18, 2024 | Ways and Means: House Committee, Standing Committees - House & Senate, Congressional Hearings Compilation, Legislative, Federal


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US lawmakers call for urgent action on food marketing to kids
In a recent government meeting, experts highlighted the urgent need for comprehensive strategies to combat the rising rates of chronic diseases in the United States, which currently affect over half of American adults. The discussions centered on the alarming prevalence of conditions such as heart disease, diabetes, and obesity, which collectively consume nearly 90% of the nation's healthcare spending.

Dr. Garhart emphasized the critical role of food marketing and the accessibility of healthy options in shaping consumer choices. He pointed out that while the UK has successfully implemented bans on food marketing to children and front-of-package labeling, the U.S. has lagged behind in addressing these public health challenges. He called for a national emergency declaration to prioritize these issues, akin to the government's response to the COVID-19 pandemic.

The conversation also delved into the addictive nature of ultra-processed foods, which are engineered to maximize cravings and often overshadow healthier choices. Dr. Garhart noted that legislative measures could draw from tobacco control strategies, such as restricting marketing to children and altering tax incentives that currently favor unhealthy food advertising.

Participants underscored the importance of making healthy foods more affordable and accessible, particularly for economically disadvantaged communities. The meeting concluded with a consensus on the need for a multifaceted approach to reverse the trend of chronic diseases, which poses a significant challenge to public health and economic stability in the U.S.

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