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Tobacco industry's tactics fuel America's ultra processed food crisis

September 18, 2024 | Ways and Means: House Committee, Standing Committees - House & Senate, Congressional Hearings Compilation, Legislative, Federal


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Tobacco industry's tactics fuel America's ultra processed food crisis
In a recent government meeting, experts highlighted the alarming influence of the tobacco industry on the modern American food supply, particularly through the proliferation of ultra-processed foods. Internal documents from tobacco companies, such as RJ Reynolds and Philip Morris, reveal that strategies used to market cigarettes were repurposed to promote processed foods and beverages, often targeting children and marginalized communities.

The discussion emphasized that the average American now derives over 57% of their calories from ultra-processed products, which are characterized by high levels of added sugars, saturated fats, and artificial additives. These products, including candies, sugary drinks, and salty snacks, have been linked to poor physical and mental health outcomes, as they can trigger addictive responses similar to those caused by nicotine and alcohol.

Research indicates that approximately 14% of adults and 12% of children may meet criteria for an addictive disorder based on their consumption of ultra-processed foods, with rates significantly higher among individuals with obesity. This addiction complicates efforts to reduce intake, even in the face of serious health risks like diabetes.

To combat this growing public health crisis, experts proposed a multipronged strategy. Recommendations include implementing taxes on ultra-processed foods, enforcing stricter regulations on marketing unhealthy products to children, and making healthy, minimally processed foods more accessible and affordable, particularly for low-income populations. Additionally, increased investment in research on the health impacts of ultra-processed foods is deemed essential.

The meeting underscored the urgent need for systemic changes to address the factors contributing to unhealthy eating habits and to promote better health outcomes for all Americans.

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