Wyoming launches Wildly Challenge to inspire responsible travel
October 02, 2024 | Travel, Recreation, Wildlife & Cultural Resources, Joint & Standing, Committees, Legislative, Wyoming
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During a recent government meeting, officials highlighted the success of Wyoming's tourism initiatives, particularly the \"Wildly Wyoming Challenge,\" a social media campaign designed to promote responsible travel and engage visitors. The campaign encouraged participants to share their experiences, resulting in a wealth of user-generated content that will be utilized in future promotional efforts.
The meeting revealed that the campaign not only attracted significant participation but also provided valuable assets for the state's media library. Officials noted that prizes for the contest winners were set to be awarded soon, following a successful run through September.
In addition to the challenge, the tourism office has been actively capturing content throughout the summer for upcoming campaigns. This includes a variety of productions such as the \"Wildly Wyoming Family Edition,\" which focuses on family-friendly activities in areas like Laramie and Saratoga, and a series titled \"I Know A Spot,\" showcasing hidden gems across the state.
Event coverage remains a priority, with the tourism office documenting local events such as the Chugwater Chili Cook Off and Gold Rush Days to promote community engagement and tourism. A partnership with PBS is also in the works, with plans to air a series featuring Wyoming's attractions next year.
The meeting also touched on the evolution of content creation, with officials noting a shift towards shorter video formats. An \"8-second video library\" has been developed to cater to changing consumer attention spans, emphasizing the effectiveness of brief, engaging clips on social media platforms.
Overall, the discussions underscored Wyoming's commitment to enhancing its tourism appeal through innovative campaigns and community involvement, aiming to inspire both residents and visitors to explore the state's diverse offerings.
The meeting revealed that the campaign not only attracted significant participation but also provided valuable assets for the state's media library. Officials noted that prizes for the contest winners were set to be awarded soon, following a successful run through September.
In addition to the challenge, the tourism office has been actively capturing content throughout the summer for upcoming campaigns. This includes a variety of productions such as the \"Wildly Wyoming Family Edition,\" which focuses on family-friendly activities in areas like Laramie and Saratoga, and a series titled \"I Know A Spot,\" showcasing hidden gems across the state.
Event coverage remains a priority, with the tourism office documenting local events such as the Chugwater Chili Cook Off and Gold Rush Days to promote community engagement and tourism. A partnership with PBS is also in the works, with plans to air a series featuring Wyoming's attractions next year.
The meeting also touched on the evolution of content creation, with officials noting a shift towards shorter video formats. An \"8-second video library\" has been developed to cater to changing consumer attention spans, emphasizing the effectiveness of brief, engaging clips on social media platforms.
Overall, the discussions underscored Wyoming's commitment to enhancing its tourism appeal through innovative campaigns and community involvement, aiming to inspire both residents and visitors to explore the state's diverse offerings.
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