San Bernardino County is emerging as a premier destination for both residents and visitors, boasting a diverse array of indoor and outdoor attractions that significantly contribute to the local economy. According to research from GoCal and VISIT California, travel and tourism spending in the county surpasses $5.5 billion annually, underscoring its vital role in job creation and economic growth.

At the heart of the county's entertainment scene is the Toyota Arena, the largest and most modern venue in the Inland Empire. With a capacity of 11,000, it hosts over 125 events each year, including sports teams like the Ontario Reign, who have qualified for the 2024 Calder Cup Playoffs for the third consecutive year. The arena has also welcomed major performances from artists such as Pink, Carrie Underwood, and Ringo Starr, alongside popular comedians.

Plans are underway to expand the area surrounding the Toyota Arena into a vibrant entertainment district, which will include housing and public spaces, further enhancing the region's appeal.

Another highlight is the Yamabas Resort and Casino at San Manuel, recognized as California's top destination for elite gaming and entertainment. The resort features a luxurious hotel, a state-of-the-art theater, and over 7,000 slot machines, the most in the western United States. It has received accolades, including being named the best casino outside of Las Vegas by USA Today readers. The Yamabas Theatre has hosted renowned artists like Andrea Bocelli and Mariah Carey, contributing to the local economy by employing over 7,000 people, with 74% of staff residing in the county.

For outdoor enthusiasts, Big Bear Mountain Resort offers year-round adventures across three mountains. Following a record-setting winter, the resort has invested over $12 million in infrastructure improvements, enhancing the guest experience with new snowmaking equipment and expanded facilities. Big Bear is celebrated for its skiing and snowboarding, as well as summer activities like mountain biking and hiking, making it a versatile destination for all ages.

With its rich array of attractions and ongoing developments, San Bernardino County is solidifying its status as an entertainment and adventure paradise, drawing visitors and boosting the local economy.