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City plans dazzling Christmas lights to attract visitors

October 10, 2024 | Centerton City, Benton County, Arkansas


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City plans dazzling Christmas lights to attract visitors
During a recent government meeting, officials discussed various community initiatives, including a tree giveaway sponsored by the Walmart Family Foundation and the annual Christmas lights display. The city allocates approximately $10,000 annually for the Christmas lights, which includes the cost of a new 27-28 foot tree this year. Officials emphasized the importance of promoting these festive decorations to attract visitors and businesses to Centerton.

A proposal was made to enhance advertising efforts for the Christmas lights and related events, suggesting the use of radio and billboard promotions in addition to social media. Officials noted that while social media is a key platform for outreach, many residents may not see all posts due to algorithm limitations. They discussed the potential benefits of collaborating with local radio and TV stations for free promotional opportunities, which could significantly increase visibility for upcoming events.

Concerns were raised about the readability of promotional materials, particularly banners and billboards for Centerton Day, with suggestions to improve visibility by using larger fonts to highlight key activities. The city also utilizes an electronic sign at the firehouse and QR codes on flyers to direct residents to more information online.

Overall, the meeting underscored the city's commitment to enhancing community engagement through festive events and improved advertising strategies, aiming to foster a vibrant atmosphere during the holiday season and beyond.

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Scribe from Workplace AI
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