In a recent government meeting, officials highlighted the impressive engagement metrics achieved through social media during a recent golf event at Sand Creek Station. The event garnered 13,000 total engagements on Facebook, with a significant increase in followers on Instagram, doubling from 600 to 1,200 in just one week. This surge in social media activity is seen as a vital strategy to connect with younger audiences, particularly new golfers who have emerged since the COVID-19 pandemic.
The meeting also showcased the event's reach, with 180,000 impressions and 73,000 total engagements across various platforms. Notably, a video featuring a player named Eiza, an amputee golfer from Africa, went viral, accumulating nearly 1.8 million impressions. This story was described as inspirational and a testament to the power of social media in connecting diverse communities.
Officials expressed gratitude for the support received from the city and the team at Sand Creek Station, acknowledging their hard work in preparing for the event. Additionally, Sand Creek Station was recognized by Golf Magazine as one of the best golf courses in the country under $100, further enhancing its reputation.
Looking ahead, discussions included potential future collaborations with organizations interested in hosting adaptive tournaments at Sand Creek Station, indicating ongoing efforts to maintain engagement with the community and promote inclusivity in sports.
The meeting concluded with the proclamation of Constitution Week, recognizing the importance of the U.S. Constitution and encouraging citizens to protect their freedoms. The week of September 17-23 was officially designated for this observance, marking the 237th anniversary of the Constitution's framing.