In a recent Newport News city council meeting, officials expressed their condolences following the tragic loss of a 15-year-old community member due to a shooting. City leaders thanked the Newport News Police Department and local schools for their collaboration in addressing the incident.

The primary focus of the meeting was the introduction of a year-long shared micro transit service program by Hampton Roads Transit (HRT). This initiative follows a successful pilot program that ran from 2021 to early 2023, which demonstrated the viability of demand-responsive transit services in the area. City Manager Alan Archer highlighted the program's funding structure, with the state covering 80% of costs through a new grant, while Newport News and Virginia Beach will contribute the remaining 20%.

Ray Amorito, HRT's Chief Planning and Development Officer, detailed the operational plans for the service, which will include two zones: one in Newport News and another in Virginia Beach. The service will utilize mini vans and will be accessible via a mobile app for booking rides. The anticipated operational period is approximately 12 months, with a potential extension based on demand.

The marketing strategy aims to boost ridership by 20% compared to the previous pilot, targeting demographics identified in prior surveys, including minority women and students. Marketing efforts will encompass traditional media, digital advertising, and community outreach, including partnerships with local businesses and schools.

The service will charge a fee of $2 per ride, with students eligible for free rides through a student freedom pass. The council expressed optimism about the program's potential to enhance public transportation options and improve connectivity within the community.