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University of Nebraska moves to allow alcohol sales at games

October 04, 2024 | Board of Regents of the University of Nebraska, Elected Officials, Organizations, Executive, Nebraska


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University of Nebraska moves to allow alcohol sales at games
In a significant move towards modernizing its athletic event policies, the University of Nebraska Board of Regents has approved the sale of alcohol at athletic events across all campuses. This decision follows a successful pilot program that allowed alcohol sales at select events, including basketball games and wrestling championships, without any major incidents reported.

The board's approval will enable the university to implement alcohol sales at Memorial Stadium and the Devaney Center during Husker football and volleyball games starting in the 2025 season. This change aligns the university with other Big Ten and Power 4 conference institutions that have already adopted similar policies.

Athletic Director Troy Dannen emphasized the importance of responsible alcohol sales, noting that the university has demonstrated its ability to manage alcohol consumption safely at previous events. He assured the board that comprehensive safety measures would be in place, including real-time monitoring and adjustments based on data outcomes.

Student Regent support was strong, with advocates arguing that allowing alcohol sales could enhance safety on game days by reducing binge drinking associated with pre-game tailgating. A resolution from the Student Senate in favor of the policy further underscored student backing.

However, the decision was not without dissent. Some regents expressed concerns about potential negative impacts on the family-friendly atmosphere of events and the implications of increased alcohol availability. They highlighted the need for ongoing monitoring and safety measures to mitigate risks associated with alcohol consumption.

The board also discussed the allocation of a portion of alcohol sales profits to fund alcohol safety programs, reinforcing the university's commitment to addressing alcohol-related issues within the student body and the broader community.

As the university prepares for this transition, it will engage in extensive planning to ensure that the infrastructure and policies are in place to support safe alcohol sales at its athletic venues.

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