In a recent city council meeting, officials discussed a proposed grant program aimed at enhancing the aesthetic appeal of commercial properties along Route 66, coinciding with the highway's 100th anniversary. The initiative, which would allocate a total of $25,000 annually for grants, is designed to support local businesses in improving their storefronts and overall appearance to attract more tourists.

The program would require grant recipients to meet specific criteria, such as being in business for a certain period or participating in community events, ensuring a good return on investment for taxpayers. The focus is primarily on commercial entities, with potential grants for institutional users like churches and local fire districts. Residential properties would not be eligible under this program, as separate funding avenues exist for homeowners through community development block grants.

Council members expressed enthusiasm for the initiative, highlighting its potential to boost local tourism. One council member recounted an encounter with visitors from California who had traveled along Route 66, emphasizing the importance of making the route more visually appealing and navigable. Suggestions included installing clearer signage and marketing efforts to promote the area.

While the program aims to provide financial assistance for improvements, some council members raised concerns about the limited budget and the need for clear guidelines on eligibility to prevent misuse of funds. The council is seeking feedback and potential endorsement to move forward with the program, which is seen as a strategic economic development tool to enhance the community's attractiveness to visitors.