During a recent government meeting, officials discussed the potential implementation of a Route 66 grant program aimed at revitalizing local businesses and enhancing tourism in Wildwood. Concerns were raised about the uneven participation of businesses along the corridor, which could lead to a mixed visual impact. The program is designed to encourage property improvements, with a proposed matching grant structure where the city would cover 50% of the costs. However, businesses must remain operational for a minimum of five years post-improvement to avoid repaying the grant.

City officials also explored the idea of redesignating Route 66 as a special corridor, suggesting that businesses adopt a uniform, vintage-style signage to create a cohesive aesthetic. This initiative aims to attract tourists and promote local commerce, particularly in light of the upcoming centennial celebrations in 2026.

In addition to the Route 66 discussions, the meeting shifted focus to economic development strategies for Wildwood. Mayor Garrettano highlighted the growing number of health and wellness businesses in the area, proposing that Wildwood be marketed as a health destination. The committee discussed leveraging the city’s natural resources, such as hiking and biking trails, to promote this initiative.

The conversation also touched on the importance of search engine optimization (SEO) to enhance visibility for both the Route 66 and health and wellness marketing campaigns. Officials emphasized the need for a strategic communication plan to effectively promote Wildwood as a destination for both tourism and health-related activities.

The meeting concluded with a unanimous vote to proceed with exploring the Route 66 grant program, marking a significant step towards revitalizing the area and enhancing its appeal to visitors and residents alike.