In a significant move to bolster Houston's entertainment industry, Mayor John Whitmire proclaimed August 13, 2024, as International Entertainment Partnership Day during a recent city council meeting. This proclamation highlights the establishment of the International Entertainment Partnership (IEP), an organization aimed at enhancing collaboration among various entertainment sectors in the city.

Cyntrell Reed, president of the IEP, emphasized the organization's role as an oversight body that connects existing entertainment entities and facilitates resources necessary for growth. Reed noted the importance of creating infrastructure and job opportunities to attract more productions to Houston, thereby driving economic growth. The IEP aims to streamline processes related to permits and locations, working closely with the city’s film commission and other departments.

The mayor and council members expressed their support for the IEP, recognizing its potential to elevate Houston's profile in the entertainment landscape. Councilmember Carolyn Evans Shabazz and others acknowledged the hard work and dedication of the IEP's board over the past five years, particularly in overcoming challenges posed by the COVID-19 pandemic.

As the city looks forward to a revitalized entertainment sector, the IEP is poised to play a crucial role in fostering creativity and collaboration, ensuring that Houston remains a vibrant hub for filmmakers, artists, and creatives.