In a recent city council meeting, officials discussed a proposed ballot measure aimed at modernizing the city's business license tax structure, which has remained unchanged since the 1970s. The current system, based on the number of employees, has been deemed outdated and inequitable, particularly disadvantaging small businesses.

Polling data presented during the meeting indicated strong public support for the measure, with initial approval ratings rising from 69% to 76% after residents were informed about the proposed changes. The measure requires a two-thirds majority to pass, and the council is optimistic about its chances given the increased understanding among voters regarding its importance.

Assistant City Manager Griselda Chavez outlined the proposed changes, which would shift the tax structure to a gross receipts-based model. This new approach aims to create a fairer system where larger businesses contribute more based on their revenue, while over 75% of small businesses are expected to see a reduction in their tax burden. The proposed tax rates would range from 30 cents to 70 cents per $1,000 of gross receipts, with a minimum tax of $25 for businesses earning up to $25,000.

The city anticipates that the new structure could generate an additional $350,000 annually, a conservative estimate adjusted from an earlier projection of $500,000. To ease the transition for businesses facing the highest financial impacts, the city plans to phase in the new rates over two years.

The council is set to decide whether to place this measure on the November ballot, reflecting a broader commitment to ensuring the city’s financial stability while supporting local businesses.