Grand County launches ambitious plan for sustainable tourism

The Grand County Commission convened a special meeting to discuss the \"Trail to Tomorrow\" plan, a strategic initiative aimed at fostering a sustainable economy in the region. The presentation highlighted the unique challenges and opportunities presented by Moab and Grand County, emphasizing the need for a diversified approach to tourism and community development.

The plan, developed by the county's economic development department, seeks to enhance local quality of life while managing tourism effectively. It incorporates a holistic stewardship approach, addressing cultural, social, economic, environmental, and governmental factors. The ultimate goal is to create a shared vision that aligns local economic realities with residents' priorities.

Key components of the plan include strategies for sustainable tourism, community asset-based development, and a commitment to environmental stewardship. The presentation underscored the importance of understanding visitor motivations through extensive research, including interviews and surveys, to ensure that tourism benefits both residents and visitors alike.

Commissioners expressed their hope that the plan would be actively utilized to guide future development and enhance the overall experience in Grand County. The meeting concluded with a call for collaboration among stakeholders to implement the strategies outlined in the plan over the next five years.