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Community Engagement Sparks Excitement at Farmers Market

July 06, 2023 | Orem Natural Resources Stewardship Committee, Orem, Utah County, Utah


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Community Engagement Sparks Excitement at Farmers Market
During a recent government meeting, officials discussed plans to enhance their presence at the Orem Farmers Market, emphasizing three key objectives: branding, education, and community engagement.

The first goal is to improve the organization's brand image, ensuring that visitors leave with a positive understanding of what the group represents. This will involve creating an appealing booth setup that reflects professionalism rather than a \"scrappy\" appearance.

Secondly, the booth will serve as an educational platform, providing valuable information to attendees. Officials proposed sharing insights on environmental rebates and other community resources. Ideas for interactive activities, such as a parks quiz, were also suggested to engage visitors and promote awareness of local amenities.

The third objective focuses on learning from community interactions. Officials expressed interest in gathering feedback through informal conversations and quizzes, which could help tailor future initiatives to better meet community needs.

To make the booth more engaging, one member volunteered to create a themed cornhole game, which could attract families and facilitate discussions about environmental issues. The group expressed enthusiasm for staffing the booth, particularly since the market coincides with Wednesday night concerts, promising a larger audience.

Looking ahead, the officials aim to launch their booth by August, with plans for branding materials and giveaways, including brochures featuring QR codes that link to relevant resources. This approach is intended to streamline information sharing and keep the community informed about available rebates and programs.

Overall, the meeting highlighted a proactive strategy to leverage the farmers market as a means of fostering community connections and promoting environmental awareness.

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