During a recent government meeting, officials discussed the upcoming 2025 visitors guide and the importance of maintaining budgetary discipline while enhancing marketing efforts. A motion was made to proceed with the Nye Turner recommendations for the guide, which was met with unanimous support. The guide is anticipated to feature highlights from the community's 40th anniversary celebrations.

The conversation shifted to the challenges posed by recent weather disruptions, which have affected local events and live music. Officials expressed concern over the impact of cancellations on community engagement and local businesses. They emphasized the need for timely communication regarding event changes, particularly for attendees traveling from afar.

As the meeting progressed, the focus turned to budget preparations. One official noted a significant increase in the advertising budget, particularly for digital and streaming ads in key markets such as Milwaukee, Chicago, and Iowa. This adjustment comes after two years of operating in the black, allowing for a more optimistic approach to marketing expenditures.

Additionally, discussions included plans to improve the accessibility of parking information for visitors. Officials acknowledged the need for clearer wayfinding signage and a more user-friendly parking map, which would better serve both tourists and local residents.

The meeting concluded with a proposal to create a brochure for the local historical society, aimed at enhancing public awareness of the community's historical assets. This initiative is expected to be low-cost and leverage existing resources, further enriching the visitor experience.